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Validate your product idea before you build it

$15 free during launch

Real research turns your idea into a green, yellow, or red verdict before you build.

Time to complete: ~45 minutes

You'll need a desktop or laptop to actually do this use case. Browse now, do it there.

The problem

You're about to spend weeks, and a chunk of savings, building something you're sure people want.

  • Does anyone outside my own head actually want this?
  • Who already solves it, and do they solve it the same way?
  • How many weeks and how much money am I betting on a guess?
  • Could I defend it with more than my own opinion?

The usual way to answer is to build it and find out: 2 to 8 weeks of full-time work before a single stranger says yes. There's a faster way.

What you get

  • idea-brief.md: your idea pinned to its real category, the customer group and the jobs it serves, and a differentiation list, each concrete way your idea differs from the lookalikes it will be mistaken for
  • idea-validation-report.md: every differentiation claim tested against what real competitors actually do (not what they call themselves), 3 to 5 named alternatives, a six-dimension scorecard, and a green, yellow, or red verdict
  • A 7-day real-world test designed for your idea: the offer line written out, the one ask, and the pass numbers, plus pivot options grounded in the research if the verdict comes back yellow or red
  • The two prompt files that built it all, yours to rerun on the next idea before it costs you a week

Who this is for

  • Founders about to spend weeks and savings on a product nobody outside their own head has confirmed
  • Business owners deciding whether a new product, tool, or service deserves a build at all
  • Solo builders and indie makers weighing the next thing to build before it eats a month of their life
  • Anyone whose idea keeps getting waved off, or waved through, on opinion instead of named evidence

You need: a desktop, Claude Code, ~45 minutes, and an idea, even a rough one.

How buying works

$15, paid once through Gumroad. After checkout you get the two prompt files above plus a personal access link to this page: confirm the email you used at checkout and work through the lessons whenever it suits you. Everything stays yours.

FAQ
  • Do I need Claude Code? Yes, it runs the interview and the research. No Claude Code yet? The free Start Here card gets you set up in about 45 minutes.
  • Is this only for software products? No. It works for any idea you would otherwise build before checking: a product, a feature, a new service, a side project.
  • My idea is barely a sentence. Is that enough? Yes. The interview is built to pull a rough idea into something specific enough to research, that is its whole job.
  • What format are the files? Two plain prompt files (.md), plus the brief and the report Claude Code writes for you, both plain files you keep.
  • Can I use it on more than one idea? Yes. The prompt files are yours: rerun them on the next idea, no extra charge.
  • What if it doesn't fit my case? Tell me, refund, no form.

About the creator

I'm Anastasia, a business analyst who builds with AI every day. I ran this exact process on the idea of this store: the research read the prompt shops it gets mistaken for, on their real pages, and the difference held. Free tutorials were the honest gap.

What's inside

  1. 1Welcome, here's what's ahead
  2. 2Answer the interview that pins down your idea
  3. 3Run the research that returns a verdict
  4. 4How did it go?

Unlock free. Yours to keep after prices return.

The same email restores your access and progress anytime, on any device.

Free during launch, then $15.